When an winemaker from the South meets a sommelier from the North
Nothing destined them to meet. Nothing, except wine.
One was born in Sweden, in a country where vines do not grow, but where curiosity can become a way of life. The other grew up in the South of France, among vineyards and scrubland, where the seasons dictate the rhythm of the vine and blends are made by nose as much as by palate.
Andreas Larsson, Best Sommelier of the World 2007, is a man of precision. An unfailing nose, a chiselled vocabulary, a rare ability to translate into words what many feel vaguely. He has travelled through vineyards all over the world, tasted the greatest wines as well as the humblest cuvées, always with the same demand: the truth of wine.
Alain Rogier is a man of winemaking, blending, and terroir. With nearly 40 years of experience, he has seen dozens of vintages. He has vinified crystalline whites, deep reds, indulgent rosés. In 2015, he was crowned Best Winemaker in the World by the International Wine Challenge. A consecration that changed nothing in his simplicity, nor in his taste for things well done.
And yet, it was in a cellar in Languedoc, on a hot summer morning, that their paths crossed. Andreas was there for a blind tasting. As soon as the wine reached his mouth, he frowned, then smiled. He asked to see the Winemaker.
— “This wine has something. An honesty, a structure… and a freedom. Who made it?”
A few minutes later, Alain entered. The Swede and the Mediterranean shook hands. Their styles are opposite, their words too. But very quickly, passion breaks down the differences. They taste together, debate, exchange. One speaks of balance, the other of soil. One evokes the expectations of Asian markets, the other the whims of the Grenache grape. They don’t always understand each other at first, but the desire to move forward together is there, and it will never leave them.
From this improbable meeting is born a common project: to create a range of wines in their image. Not just one more wine in an overloaded shelf. Not a soulless marketing product. But cuvées conceived with rigour, raised with passion, and made to seduce both enthusiasts and connoisseurs. Precise but generous wines, accessible without ever being simplistic, demanding without being elitist.
ROGIER x LARSSON: a range crafted with four hands
Everything is done together. Alain brings the choice of grapes, the blends, the vinifications, advanced techniques like skin maceration, micro-oxygenation, or fine preparation for bottling. Andreas, also a great enthusiast of blending, refines, directs, thinks of the final tasting, of the emotion in the glass, of the food and wine pairing that will hit the mark.
Each cuvée is approved by both. Every detail counts. Freshness, complexity, drinkability. But also positioning, fair pricing, consumer perception.
Together, they do not just create wine. They create an experience. That of a wine that speaks to all, without ever denying its roots. That of a bottle that has something to say, something to transmit.
“This range reflects the commitment we share with Andreas: to create authentic, refined, and emblematic wines.” – Alain Rogier
“This collaboration is the result of our shared passion for exceptional wines, and of our commitment to quality.” – Andreas Larsson
Two visions. One same passion.
One thinks vinification/aging, the other thinks at the table. One works the substance, the other translates it. These are two extremes that meet — the North and the South, Scandinavian restraint and Mediterranean warmth — for a unique, sincere, demanding range.
It is this tension, this alchemy between their differences, that makes ROGIER x LARSSON so singular. This is not just one more partnership. It is a human and professional encounter, rare, fertile, lasting.
Today, their range seduces wine merchants, restaurateurs, passionate amateurs across the four corners of the world. And the adventure is only just beginning.
Because as long as there are terroirs to reveal, blends to imagine, consumers to surprise, Alain and Andreas will continue to do what they do best: wines that speak to the heart as much as to the taste buds.